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This video highlights the Women’s Leadership Initiative (WLI) at Roche where our audio visual support helped to elevate the great work being done.  You’ll meet a young lady who tells her story about how this gender diversity initiative is important to her personal development as well as the development of her business results, which is endorsed by her clients at Florida Hospital.  Taking a quality creative yet financially efficient approach to the project, Alignment selected a top director from New York, and then arranged for local camera crews to shoot these interviews and B-Roll footage in Orlando, FL and Washington DC.  Using a resource local to Roche in Indianapolis, IN, to ease the logistics of the approval process, we also designed the graphics, selected the music and edited the video for Roche to use at internal and external meetings to promote and expand the initiative.